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  • Pieter B.J. Ijzerman

The Brutalist Tesla CyberTruck is designed to instill fear and draw the battle lines on internal com

The immediate reaction to Tesla CyberTruck revealed on Thursday is that it looks hideous. But just three days later, after taking a breath, we can begin to tease out the big transformative message spelled out in the CyberTruck’s cold-rolled, stainless-steel, bulletproof exoskeleton. There’s a context to Franz von Holzhausen’s design. A quick look back on the architectural movement known as Brutalism reveals that the CyberTruck has a singular goal: to obliterate the automotive status quo. Read more here.


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